Living Lab VenturesCVC
CVC of Sinar Mas Land. $100M+ deployed. 24 portfolio companies. Won "Best VC Top Player of the Year" CNBC Indonesia Awards 2024. Uses BSD City (6,000ha, 500K+ population) as living lab testbed.
Investment Thesis
Living Lab Ventures (LLV) is the CVC arm of Sinar Mas Land, founded 2021. Led by Mulyawan Gani (Chief Transformation & Data Officer) and Bayu Seto (Partner). $100M+ deployed across 24 startups. Won Best Venture Capital Top Player 2024 (CNBC Indonesia). Key initiatives: Biomedical Fund (Jan 2024), InnoLab co-innovation program, International Landing Pad (with NSW Australia). Focus areas: Smart Technologies, Digital Life, Mobility. BSD City serves as sandbox for startup pilots before broader market launch.
Operating Model
- 01BSD City testbed (6,000ha living lab)
- 02Biomedical Fund healthcare focus
- 03Global partnerships (NSW, Japan, ASEAN)
- 04Venture building: Lingkup
Notable Investments
Verified Deal Flow (2019-2025)
| Startup | Date | Stage | Amount | Sector |
|---|---|---|---|---|
| AMODA | Oct 2023 | Seed | Undisclosed | Proptech |
| Social Bread | Mar 2023 | Seed | US$ 400K | Consumer |
| DCT Agency | Jan 2023 | Pre-Series A | Undisclosed | Digital Media |
| Paper.id | Dec 2022 | Series B | US$ 12M | Fintech |
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